Her by Shelby’s & Co. — Website Design & Social Media Advertising for a Premium Women’s Salon
Project Overview
Her by Shelby’s & Co. is a premium women’s salon offering beauty, pampering, and self-care services across multiple branches (DHA Raya and DHA Phase 5). The brand is positioned as a haven for women seeking a relaxing, elevated salon experience, with a strong presence on social platforms including Facebook, Instagram, TikTok, and YouTube.
We designed and developed the salon’s website, creating a clean, on-brand digital presence with integrated online booking to make it easy for clients to schedule appointments by branch and service. Alongside the website, we manage the brand’s Facebook and Instagram advertising, running targeted campaigns to drive bookings, grow brand awareness, and support the salon’s social-first customer acquisition strategy.
Services Provided
For Her by Shelby’s & Co., we delivered complete website design and development to establish a premium online presence with integrated appointment booking, along with ongoing management of Facebook and Instagram advertising to drive client acquisition and brand visibility.
- Design & Development
- Website Redesign & UI/UX Improvement
- UI/UX Design
- Responsive Web Design
- Online Booking Integration
- WordPress / Elementor Optimization
- Performance & Growth
- Website Maintenance
- Speed Optimization
- Technical Support & Updates
- Uptime & Security Monitoring
- Marketing & Advertising
- Instagram Ads Management
- Facebook Ads Management
- Campaign Targeting & Optimization
- Ad Creative Strategy
- Performance Reporting
The Challenge
The client needed a visually elevated website that reflected the premium, self-care-focused positioning of the salon, while making it simple for clients to book appointments across multiple branch locations. Additionally, in a highly visual and competitive beauty and salon market, they needed consistent, well-targeted social media advertising to attract new clients and keep existing ones engaged, without an in-house marketing team to manage campaigns.
